About the Book
This edition is redesigned for academicians and media professionals and researchers in eight chapters. It provides comprehensive information of the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, budgeting and decision-making, technological innovation marketing research and analysis, strategic management, and public relations. It also provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this book provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Its style is not scholarly in tone but its chapters are based on research, and the results are written in an understandable and applicable style— applicability being the main focus of this edition.
About the Authors
B.K. Chaturvedi MBA from University of Calcutta and Ph.D. from Uttakal University (Bhubaneswar) is a noted scholar of Business Management specializing in media management. He has vast experience of conducting, coordinating and reviewing impact assessment of development projects in various business sectors. Presently, he is a Senior Reader and Faculty In-charge of I.P. College, Ghaziabad (U.P.). He has contributed significantly both nationally and internationally in building the technical capacity in the field of media management through his professional inputs in academic and training programmes. He has also served as consultant on several corporate houses for business appraisal of development projects, and worked as a consultant for several international agencies.
Paul Martin completed his higher education from Texas University and continued as a Marketing Researcher for different International companies. He is at present busy in advertising and sales promotion for Reebok and Nike. He is focused on Indian market and working for different Indian companies. He takes time to pen certain valuable books on his area and already five books have flooded international market with huge readership response. The present edition is not a theoretical work rather a practical methodology on how to manage media branding in the global village.