About the book
The present book “Tourism Management” is the ideal introduction to the fundamentals of tourism for students, researchers and professional in this field. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy.
Coverage of enhanced tourism and sustainable development runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth. The book will be helpful to the readers at various stages; be it the students, researchers, academicians, professionals or the general public. The readers will come to know almost all the issues related with management of tourism.
About the Author
Paul Martin is a full time professor of Communications at University of Adelaide, Australia. After receiving an undergraduate degree in journalism he worked as a photojournalist for Australian Broadcasting Corporation for three years. Martin however continued his study and received his Master’s and a Ph.D. from University of Newcastle in mass communications. He is the author or editor of Visual Journalism: A Guide for New Media Professionals (with Christopher R. Harris). In addition, Martin has published numerous articles in major communications’ journals. He has given keynote speeches, panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spain, Sweden, and the Netherlands. His areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.