Global Vision Publishing House


Advertising Management


Author : Kavita Krishnamurthi & Nisha Rana
ISBN : 9788182207615
Edition : 2nd
Year : 2016
Pages : 230
Size : 21×14Cm
Publisher : Global Vision Publishing House
Price : INR 850.00


About the Book

This edition of Advertising Management led us to look into a series of psychological appeals that advertisers use to motivate consumers to buy products. Those appeals are parameters of national and international advertising, Self-preservation and Self-esteem, Sex and Greed, Curiosity and Personal enjoyment, Constructiveness and Destructiveness, and Imitation and Altruism. In this edition author has included a large biological basis for the foundation and used of many of the appeals which may cause a conflict. There is a debate going on today between nature and nurture, whether biology or environment is the controlling factor in human behaviour. It may easily appear that we support the nature side in this edition.

About the Authors

Kavita Krishnamurthi was graduated and post-graduated (Psychology) from Annamalai University  in 1986. She took her M.B.A. degree from the University of Madras. An well-known author Krishnamurthi has visited several times abroad for attending international seminar and conferences. Presently, she is working as a senior consultant with many institutions and companies.

Nisha Rana is an Associate Professor at Deen Dayal Upadhyaya College, University of Delhi. She completed her M.Phil and Ph.D. in the area of Organizational Behaviour and Development from Delhi School of Economics, University of Delhi. She has approximately 21 years of experience in teaching and research in the specific areas of Organisation Behaviour, Organisation Change and Human Resource Management for undergraduate and postgraduate courses. Dr. Rana is awarded with the ‘Distinguish Teacher Award’ by Govt. of NCT of Delhi for the year 2013. She has organized a number of training workshops/seminars and conferences in the field of Management and women empowerment. Dr. Rana has conducted various sessions in UGC National Workshops on role of Women in Academic Leadership in Higher Education as resource person. Currently she is heading the Department of Management Studies in her college.


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