Description

About the Book

The book entitled Business Environment is a comprehensive study and critical analysis of the roles of the various types of environment—natural and technological, economic, political, social, industrial, financial, legal and international—in the establishment and operation of the business in comparative perspective. Taking into account the complex and complicated nature of business, the author has presented an overall review of the business environment in the very first chapter of the book. Part I of the book deals with environmental analysis and forecasting. Role of the economic, political and social environment has been examined in part II, III and IV of this book respectively. Industrial, financial, legal and international environment have been covered in part V, VI, VII and VIII respectively. The book is the most original, comprehensive and critical investigation of business environment in the age of information technology. It is hoped that it would work as a very important source of information for the student of business, commerce and management.

About the Author

Dr. Ravindra Saini is presently Assistant Professor, Deptt. of Management Studies, College of Engineering Roorkee, Uttrakhand. He is postgraduate in commerce and a Doctorate in the field of finance; his research interests include finance (banking problems and performance appraisal) and economic development. He has participated in a major research project sponsored by MHRD, Govt. of India at I.I.T. Roorkee. He served many institutions including Faculty of Management Studies, Gurukul Kangri University, Haridwar, Uttrakhand, as Visiting Faculty.  Many articles in the areas of finance and economic development are to his credit.