Description

About the Book

The present edition of this book is redesigned to coverthe whole spectrum of the social responsibilities of Indian corporate houses. A growing body of thought and practice in the field of Corporate Social and Environmental Responsibility (CSER) has been attempting to increase the pressure on companies to behave in a socially responsible manner through corporate self-regulation and voluntary initiatives. This edition is redesigned into five chapters that deals with the interface between business and society; CSR initiative by business houses, industrial associations and NGOs; driving forces and liberalization. It is hoped that the new edition will be important source of information for the students, teachers, and researchers of management, commerce, and political economics.

About the Author

Atul Sharma did his M.A. in Political Science and MBA from Bhagalpur University, Bhagalpur. He is having 15 years’ experience as a Senior Manager in a multinational company in Mumbai and Bangalore. He has presented papers in National and International Seminars and published paper in national and international journals. Presently he is teaching in IMS College, Dehradun. His work is focused upon the humanistic orientation in Business Management.

B.N. Mandal, a young and dynamic scholar, has been a pioneering leader in many research projects. He is a member of various national and international associations.His papers have been published in reputed national and international research journals. He has travelled widely for academic purposes and presented papers in national and international level conferences and seminars. At present, he is associate professor of sociology in B.N. Mandal University, Madhepura.