Description

About the Book

The revised edition of Global Dictionary of Marketing Management is essentially an authentic source of precise and easy to comprehend the definitions of the words, terms and phrases that are encountered in the fields of marketing management and industrial relations. It has been compiled to demystify and make accessible the most special language that has developed within the discipline of marketing management. The hallmark of this dictionary is that it covers more than 4500 entries including the latest terminology and management buzzwords, theoretical and technical terms and concepts employed by academicians, managers as well as policy-makers.   

About the Author

Kavita Krishnamurthi was graduated and post-graduated (Psychology) from Annamalai University in 1986. She took her M.B.A. degree from the University of Madras. An well-known author, Krishnamurthi has visited several times abroad for attending international seminar and conferences. She has published 20 research papers in national and international journals. Presently, she is working as a senior consultant in many institutions and companies. Her prominent publications are Global Encyclopaedia of Business Management, Human Resource Management: Concept and Planning and Advertising Management.