It gives us immense pleasure to present vol. 9 no. 1, June 2015 of Global Journal of Business Management. GJBM is an internationally renowned peer-reviewed and refereed journal. It provides a platform for researchers to publish their high quality research in Management and allied disciplines. Research paper submissions to GJBM are screened and peer-reviewed to maintain highest ethical and technical standards.
The present volume touches upon some of the current issues in management, business and related fields. Ten papers covering various functional areas of management have been selected. The first paper Customers’ Preference Towards Multi-brand Mobile Phone Sim Cards and Recharge Coupons by Dr. Ganapathi attempts to create understand awareness-related issues among consumers of recharge coupons and find remedial measures to the problems faced by consumers.
The second paper A Comparative Analysis of Business Process Reengineering and Total Quality Management by Mr. Bhaskar concludes that although the approaches all aim to increase organizational efficiencies, they are relatively different both practically and conceptually.
The third paper A Study on Industrialists’ Awareness and Attitude Towards Carbon Trading and their Perception About Impact of Carbon Trading on the Environment by Venkadesh & Ganapathi suggests ways to reduce difficulty in adopting low carbon energy technologies and to improve the infrastructure, institutional mechanisms and international business networks for efficient carbon trading for industries.
The fourth paper Organisational Development: A Paradigm by Dr. Rana, Dr. Bansal and Ms. Gupta looks upon the significant dimensions of organisational development which consists of exploring the different aspects of OD and interventions techniques that help organisations to grow and flourish over a period of time.
The next articles Brand Communication Strategy: A Case Study of Fogg Deodorants in India by Rashmi and Nijhawan outlines the case of Fogg Deodorants wih respect to the brand’s unique positioning in the Indian market, the role of marketing communication and the results.
The sixth paper Brand Communications and Consumer Insights for White Goods in India: A case study of the Refrigerator Market by Rashmi, Dr. Rana and Dr. Khatri studies the consumer behaviour of refrigerator customers in India and analyzes brand communications from two popular brands of refrigerators in India–Samsung and Whirlpool.
The seventh paper Impact of Financial Administration on Industrial Relations by Mishra collects analyses the level of satisfaction and aptitude of employees with reference of employment and remuneration regarding corporate profitability and industrial relations. Study of three units is undertaken–an ailing public sector unit (SIL), a public unit which is not a hundred percent (ITI Manikapur) public and a private urbanized phase (sugar unit).
The next paper Role of the Services for the Customer Satisfaction and Growth of Banking by Sadhana figures out the service provided by State Bank of India and the ensuing customer satisfaction. The study reports that customers are prime priority of the bank, the bank needs to improve personal relations with its customers and motivate females to open accounts.
The ninth article Analysis of Organisational Commitment of Employees of Public Sector Undertaking by Dr. Varghese & Dr. Das studies the organisational commitment of employees in three major Public Sector Undertakings in plantation sector in Kerala, namely, Plantation Corporation of Kerala Ltd. (PCK), State Farming Corporation of Kerala Ltd. (SFCK), and Oil Palm India Ltd.
The last paper Recruitment and Selection with Reference to Private Sectors by Rashi Saxena and Palak Srivastava examines recruitment and selection process in private sectors.
All the papers report a plethora of findings that should be of interest to researchers, teachers and professionals. We are grateful to all authors and reviewers for their valuable inputs. We hope that our readers shall benefit from the knowledge so generated. We look forward to the continuous support of our authors and patrons, and invite recommendations and discussions for further issues.
|1||Customers’ Preference Towards Multi-brand Mobile Phone Sim Cards and Recharge Coupons||1|
|2||A Comparative Analysis of Business Process Reengineering and Total Quality Management||11|
|Hari Lal Bhaskar|
|3||Industrialists’ Awareness and Attitude Towards Carbon Trading and its Perception and Impact on the Environment||29|
|P.R. Venkadesh & Ganapathi|
|4||Organisational Development: A Paradigm||39|
|Dr. Nisha Rana, Dr. Monika Bansal & Ms. Aanchal Gupta|
|5||Brand Communication Strategy: A Case Study of Fogg Deodorants in India||49|
|Rashmi & Garima Nijhawan|
|6||Brand Communications and Consumer Insights for White Goods in India: A Case Study of the Refrigerator Market||53|
|P.V. Khatri, Rashmi & Nisha Rana|
|7||Impact of Financial Administration on Industrial Relations||71|
|Budhi Sagar Mishra|
|8||Role of the Services for the Customer Satisfaction and Growth of Banking||85|
|Sadhana (Sidhu Partap)|
|9||Analysis of Organisational Commitment of Employees of Public Sector Undertakings||91|
|Febi Varghese & V. Mukunda Das|
|10||Recruitment and Selection with Reference to Private Sectors||99|
|Rashi Saxena & Palak Srivastava|