Global Vision Publishing House


International Business Management: Contemporary Approach in Globalised World


Author : F.L. Bascunan
ISBN : 978-81-8220-405-8
Edition : 1st
Year : 2011
Pages : 388
Size : 8×6
Publisher : Global Vision Publishing House
Price : INR 2000


About the Book

This book entitled, International Business Management discusses all the aspects of international business.  International business strives for achieving the foreign trade objectives of a country by integrating the export and import practices of various trading partners/countries, which creates lot of complexities during the whole business process. Its operations account for production, invoicing, packing, insurance, transportation and shipping, logistics, quality control, inspection, finance, documentation, marketing, import, export, custom clearance, legislation, risk assessment, surveying, service, liasoning, foreign exchange management, merchandizing, taxation, research and development etc. Aside from it, there is direct role of professionals in managing human resource at multinational companies involved in international trade and business. This book is designed with an objective to cover comprehensive and updated syllabus of MBA introduced by most of the institutions in India and abroad. It will help the students willing to pursue international business management courses or to work with organizations that have operation centers in various parts of the world.

About the Author

F.L. Bascunan is an Associate Professor of Management in Odette School of Business, University of Windsor. Her research interests integrate marketing, strategy, organizational behavior and entrepreneurship. Her research is an intersection of different research fields, and she strongly believes there is a need of significant contribution to a cross-boundary knowledge-building approach. For example, entrepreneurial and marketing strategy literature is dominated by organizational level theory, and can be enriched by the integration of individual and interpersonal knowledge. Furthermore, she is interested in the management problem of how individual employees influence the successful development and implementation of a strategic orientation.


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