Description

About the Book

The objective of this book is to familiarize the students and academician with the understanding of new concept of marketing management and opportunities & challenges. Research papers and articles relating to marketing are discussed in this book in easy and comprehensive language by the researchers, academicians and student scholars.

Other Features:

• This book highlights the research work of contributors from different universities, colleges and management institutes of different states of the country India.
• Contain the finance papers incorporating all latest techniques and tools concerning marketing management.
• Review literature, objectives, data & methodology, analysis & discussions and findings & conclusions are given of each chapter.

About the Author

Dr Ravi Kant is a PhD in Capital Markets from KUK, Kurukshetra and specializes in areas such as Finance and Marketing. He is at present Assistant Professor at SBSC, University of Delhi. He has done M.Com, UGC-NET (JRF & SRF), MBA (Mkt.), M. Phil. and holds life time membership of ICA and IAA Associations. He has attended various conferences, seminars and workshops across the country. He has presented 12 research papers on numerous contemporary issue concerning commerce and management at various national and international conferences. He has been in conference organizing committee at college. He has been a member and convenor of various committees at College and University Level and also published a book on Financial Management.