Description

About the Book

The book Retail Management in New Dimension presents the subject of retailing from both academic and pragmatic points of view. It discusses retail concepts and practices through contemporary examples to provide insights to students and managers. The author provides a balanced treatment of strategic, ‘how to,’ and conceptual material, in a highly readable and interesting format. This edition continues its coverage on the latest developments in retailing including retail institutions and institutional change; choosing a retail location; store management system; merchandise and assortment planning; retail human resource management; merchandise purchasing systems; retail financial strategy; merchandise pricing; retail marketing strategy; understanding consumer buying behaviour; retail promotion, selling and services; retail information system and logistics; ethical and legal issues in retailing; careers in retail industry; and present scenario and trends of retail in India. In decision-making orientation, these chapters provide a real-world approach focusing on large and small retailers. Many chapters have been designed to capture the diversity, varied perspectives, and current spirit of retailing. The author has also made a sincere effort in evaluating the role of retailing in different environmental settings in the operation of business in a successful manner. The book is the most original, comprehensive and critical investigation of retail environment in the age of technology.

About the Author

Kuldeep Singh is a Professor and Head, Department of Management Studies, JCD College of Engineering, Sirsa (Haryana). Earlier he was with SRM Deemed University NCR Campus Modinagar. A postgraduate in Marketing from University of Poona, Pune and Ph.D from Chaudhary Charan Singh University, Meerut, he has been actively involved in teaching, training, and research for over sixteen years. He has published several articles and research papers in international conferences and national journals. He has also written another book ‘Managerial Economics’ which has been published by Mittal Publications, New Delhi.