Description

About the book

In his book the Psychology of Salesmanship, Atkinson discusses psychology in business, the mind of the salesman, the mind of the buyer and more bringing greater understanding among the reader to the psychology of purchase. This book shows you how to maximize your sales through the use of modern techniques of psychology.

About the Author

William Walker Atkinson (1862–1932) was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also known to have been the author of the pseudonymous works attributed to Theron Q. Dumont, Swami Panchadasi and Yogi Ramacharaka and others. He has written more than 100 books in the last 30 years of his life. The amazingly prolific thinker and writer Atkinson made his mark in a staggering variety of different fields, ranging from Hindu theology to the New Thought Movement that eventually gave rise to abidingly popular concepts such as the Law of Attraction. In this timeless volume, he applies his insightful ideas to the field of salesmanship. It’s a must-read for anyone whose livelihood relies on their skill of persuasion.