Description

About the Author

Written with a clarity of style and a practical approach throughout, this book represents a primer for organizational, business, marketing and management students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Theory of Business brings together a broad and stimulating range of literature and academic research to provide a comprehensive, critical evaluation of the development of management theory. This text is an accessible summary of the evolution of key themes in management thought. Undergraduate and postgraduate students of business studies, management and organizational behaviour will find this book to be invaluable. It will also appeal to general readers looking for an insight into management thinking.

About the Author

Professor Anup Malhotra is serving as a visiting lecturer in management at Massey Univer-sity, New Zealand. After comple-ting his advanced studies in business management from Delhi he joined the British School of Economics. He has extensively researched the modern trends in International business environ-ments. He has a deep passion for writing and till now he has written more than 15 books on business and Management.