Global Vision Publishing House


Global Journal of Business Management (Vol. 3 No. 1, June, 2009)


Copyright  : Global Vision Publishing House. All Rights Reserved 
Editors : Prof. (Dr.) Amirul Hasan Ansari & Dr. P.V. Khatri
Frequency : Bi-annual
Reg No. : DELENG15963/29/1/2007-TC
ISSN : 0973-8533
Published By : Global Vision Publishing House
About the Journal Editorial Board View Journal 
Member of Reviewer Committee Member of Advisory Board  Submit Article 
Paper Invitation  Contributors Notes All Issues


It is indeed a proud feeling to have published 5 issues of our esteemed journal “Global Journal of Business Management” ever since the journal was first published in June, 2007. We continue our resolve to march ahead in promoting the cause of research in Management education and in understanding new issues and challenges arising in the rapidly developing new paradigms of the corporate world.
The 5th issue of our journal cover some important contemporary themes spanning both the corporate and the societal issues relevant in today’s management world. There has been a greater focus on topics such as quality of commerce education in Indian universities, Green Marketing, Material utilization, Asset liability management system in housing finance companies etc. The issue also contains a few other important contributions addressing such issues as determinants of corporate profitability in India, fringe benefit tax–concept & compliance, Perspectives of international HRM, the dialectics of advertising, Corporate governance, emotional intelligence, ranking of commercial banks, determinants of consumer behaviour.
The current issue thus reflects a keen interest and sustained efforts of academicians and professionals who have covered such diverse themes of contemporary and future relevance. We appreciate the commitment and efforts put in by the authors in terms of the relevance of topics, quality of contents, and the versatility of their research methodologies.
We also wish to record our appreciation for our reviewers and readers whose insatiable desire for sharing new developments in the management world has prompted us and encouraged us to continue with our commitment and efforts to the cause of promoting research in diverse areas of management.


Editorial iii
1 Quality of Commerce Education in Indian Universities: An Empirical Presentation 1
Dr. Nawab Ali Khan
2 Asset Liability Management System in Housing Finance Companies 13
Dr. Banarasi Mishra, Deepak Kumar Mishra and Shailesh Kumar Dwivedi
3 Determinants of Corporate Profitability In India 21
Sandeep Kumar Rai
4 Fringe Benefit Tax: Concept and Compliance 31
Rahul Kumar Singh and Pradeep Kr. Srivastava
5 Green Marketing – Attempts of Selected Companies 43
Dr. Jeet Singh and Dr. Preeti Yadav
6 Perspectives of International Human Resource Management 59
Madhuri Modekurti 
7 The Dialectics of Advertising: The Search for an Indian Tradition 71
Devesh Ranjan Tripathi
8 Corporate Governance in the Context of Global Financial Crisis – An Accountants View 81
Vinay K. Nangia and Samiksha Jain
9 Emotional Intelligence—A Key to Performance 85
Priyanka Sharma
10 Study of Parameters of Ranking of Commercial Banks with Regard to Banking Regulatory Guidelines 93
Bindu Arora and Mukta Mani
11 The Determinants of Consumer Behaviour 103
Sweta Maheshwari
12 The Impact of Internal Control on Material Utilisation 113
Dr Ajay Dwivedi and Hagos Mekonnen


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