Global Vision Publishing House


Global Journal of Business Management (Vol. 15 No. 1, June, 2021)


Copyright  : Global Vision Publishing House. All Rights Reserved 
Editors : Prof. (Dr.) Amirul Hasan Ansari & Dr. P.V. Khatri
Frequency : Bi-annual
Reg No. : DELENG15963/29/1/2007-TC
ISSN : 0973-8533
Published By : Global Vision Publishing House
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Paper Invitation  Contributors Notes All Issues
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Global Journal of Business Management (GJBM) is an internationally renowned peer reviewed and refereed journal that provides a platform for researchers/ professionals to publish their high quality research papers in management and allied disciplines. Research paper submissions to GJBM are screened and peer-reviewed to maintain highest ethical and technical standards. It gives us immense pleasure to present Vol. 15, No. 1 June 2021 issue of Global Journal of Business Management. We owe this edition to the hard work of our academicians and researchers. The present issue touches upon some of the current issues in business management and its related fields. Eight papers covering various functional areas of management have been rigorously selected.
In first paper of Sanjeev Kumar and Worku Alemu investigates the relationship between and effect of unethical packaging practices on consumers’ perception towards packaged food and beverage products. The findings of this paper is significantly important for producers most especially for packaged food and beverage producers for their production and marketing strategies.
In the second paper, Dr. Jayasankaraprasad explores a unique insight into buying behaviour, attitudes, and purchase intentions of organic food consumers in India. This paper indicates many areas like distribution, marketing communications, labelling and certification issues, ethical consumerism, etc. for future research that may be directly or indirectly helpful in developing the organic food market in India.
In the third paper, Shantanu Raj and Bidhu Bhusan Mishra have analysed the impact of health consciousness, natural content, food safety and product familiarity on purchase intention to consume convenience food through mediating variable attitude and the correlation among the constructs. Its finding shows that positive and significant correlation existed between purchase intention and attitude, natural content, food safety and product familiarity.
The fourth paper of Atul Kumar Paul studies the impact of profitability on the human resource accounting of National Thermal Power Corporation Ltd during the study period. The finding of this paper indicates that spending more on training and development of staff, salaries and other staff cost will motivate the employees to give their best to the company and hence the profitability and overall performance of the company is improved.
The fifth paper of Lalramnghaka and Bidhu Kanti Das discuss the financial performance of ZIDCO for the improvement of companies’ entrepreneurship programme in Mizoram.
In the six paper, Dr. Eswaran assess the anxiety level of college students in Virudhunagar District of Tamil Nadu. The finding of this paper shows that the students are experiencing a considerable level of anxiety during lock down of COVID-19 pandemic period.
The seventh paper of Dr. Supriya Dam enunciates linkage amongst demonstrated factors of ever-changing users approach towards online shopping with respect to Tripura and analysis of distinctive perspectives in the light of challenging situation.
The last paper of Dr. Sucharita explores recent trend to create employment opportunities of women entrepreneurs and their contribution towards the economic growth of the country. The findings of this paper indicates that the entrepreneurial interests among women is much lesser than men.
All the papers report a plethora of findings that should be of interest to researchers. We are grateful to all contributors and reviewers for their valuable inputs. We hope that our readers will be benefited from the knowledge so generated. We look forward to the continuous
support of our contributors and reviewers, and invite papers, recommendations and discussions for further issues.


Editorial (iii)
1 Effect of Unethical Packaging Practice on Consumer Perception, a Case Study of Packaged Foods and Beverages 1
Sanjeev Kumar and Worku Alemu
2 Key Factors Driving Indian Consumers’ Intention to Purchase of  Organic Food Products in India: An Exploratory Study 16
Dr. Cherukuri Jayasankaraprasad
3 The Impact of Health Consciousness, Natural Content, Food Safety and Product Familiarity on the Purchase Intention to consume Convenience Food: A Cross-sectional Study in Bhubaneswar city 46
Shantanu Raj and Bidhu Bhusan Mishra
4 Human Resource Accounting and its Impact on the Profitability of the Company: A Study of NTPC Co. Ltd. 72
Atul Kumar Paul
5 Financial Performance of Government Owned Enterprise: A Case Study of Zoram Industrial Development Corporation Limited (ZIDCO) 82
K. Lalramnghaka and Dr Bidhu Kanti Das
6 Level of Anxiety Associated with Covid-19 Among College Students in Virudhunagar District, Tamilnadu 95
Dr. R. Eswaran
7 Status of Online Shopping during Covid 19: Consumers Perspective from Tripura, India 105
Dr. Supriya Dam
8 Entrepreneurial Intent of Women 123
Dr. Y. Sucharita


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