Global Vision Publishing House


Global Journal of Business Management (Vol. 5 No. 1, June, 2011)


Copyright  : Global Vision Publishing House. All Rights Reserved 
Editors : Prof. (Dr.) Amirul Hasan Ansari & Dr. P.V. Khatri
Frequency : Bi-annual
Reg No. : DELENG15963/29/1/2007-TC
ISSN : 0973-8533
Published By : Global Vision Publishing House
About the Journal Editorial Board View Journal 
Member of Reviewer Committee Member of Advisory Board  Submit Article 
Paper Invitation  Contributors Notes All Issues


It gives me immense pleasure to introduce you all to the ninth issue of Global Journal of Business Management (GJBM) under the flagship of Global Vision Publishing House,
New Delhi. GJBM is an internationally renowned Journal that maintains highest ethical and technical standards of the manuscript review. All research papers submitted for publication in GJBM are thoroughly screened and selected after review from the experts of the concerned field. The current volume touches upon some of the latest research issues in management and its related fields. In total, 10 papers covering various functional areas of management have been presented in this issue.
The first paper of Diljot Soin sheds light on motivational tactics to lead among the middle-line managers of Insurance, Telecom, and IT companies. In second paper, Prakash Vir Khatri and Promila Bhardwaj examines the process of Direct tax reforms in pre and post liberalization era and its impact on increasing tax revenue; and decreasing tax evasion and tax avoidance. Third empirical paper by Nainar Reddy and Raghunatha Reddy focuses on the innovation marketing strategy for cotton marketing adopted by Bhoraj villagers in Jainath Mandal of Adilabad District of Andhra Pradesh. In fourth research paper Mahajan and Joshi investigates the marketing strategies specifically pertaining to the product, price, distribution and promotion strategies to market Chinese products in Ancient, Medieval and Modern India.
The fifth paper by Mohd. Arif focuses on the current scenario of organisational re-engineering and change management in BPR. Application of information technology in agriculture in Indian Experience is studied by Srinivas Subbarao and Suseela Rani in sixth chapter. Seventh paper of Yogesh Mahajan studies the attitudes of consumers towards Chinese products (toys) in India. It will also study why Indian consumer buy Chinese products in India. In eighth paper, Chaubey, Zafar and Raturi have identified the factors affecting motivation of the employees working in various industries in Uttarakhand state. In ninth paper, Satyanarayana examines the various types of challenges and opportunities provided by foreign investments in Indian market and it discusses the policies and causes to increase FDI inflows in India. Last paper of Srivastava and Barmola explores the role of motivation in higher productivity.
The ninth issue, thus, reflects a keen interest and sustained efforts of academicians and professionals who have covered such diverse themes of contemporary and future relevance. We appreciate the commitment and efforts put in by the contributors in terms of the relevance of topics, quality of contents, and the versatility in their research papers. We also appreciate our reviewers and readers for sharing new developments in the management world.


Editorial iii
1 Differences in the Motivation to lead of Insurance, Telecom, and IT Executives – Implications for Recruitment and Promotion 1
Diljot Soin
2 Direct Tax Reforms in India: Performance Analysis in Pre and Post Liberalization Period 10
Prakash Vir Khatri and Promila Bhardwaj
3 An Empirical Evidence of Marketing Innovation by Cotton Farmers 28
Nainar Reddy. P. and  D. Raghunatha Reddy
4 A study of Marketing Strategies for Chinese products in Ancient, Medieval and Colonial India 43
Yogesh D. Mahajan and Maheshchandra P. Joshi
5 Managing the Organisational Change Through Business Process Re-engineering 50
Mohd. Arif
6 Application of Information Technology in Agriculture – An Indian Experience 58
P. Srinivas Subbarao and P. Suseela Rani
7 A Study of Consumer Attitude towards Chinese Products (Toys) in India with Special Reference to Jalgaon District in Maharashtra 67
Yogesh D. Mahajan
8 Emerging Factors and Their Impact on Motivation of the Employees in Current Business Environment: an Empirical Study 77
D. S. Chaubey,  S. M. Tariq Zafar and Mayank Raturi
9 Foreign Direct Investment in India – The Ways and Means 95
P. V. V. Satyanarayana
10 Role of Motivation in Higher Productivity 105
S. K. Srivastava and Kailash Chandra Barmola


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