About the Book
This book is not a universal blueprint for the right answer or the best method of media management. It is a repertoire of practical management tools– approaches, structures, systems and techniques– to work in a variety of broadcasting contexts and it is relevant for countries-in-transition. This book is with a specific focus on public service broadcasting, but it could be used by every interested individual or media practitioner. It can help to make a broadcaster’s programming more vibrant and engaging. It also offers advice to media executives on how to refine their management structures and practices, to keep their companies operating smoothly. It also provides practical tips on how to create sustainable financial plans which will help public service broadcasters into the future. We believe that this reference book can enhance both the economic and the civic competence of journalists and broadcasters. We hope that it will promote a free and pluralistic journalism and assist broadcasters companies in becoming more independent and sustainable; both of which are fundamental for modern democratic societies.
About the Author
Adam Musgrave is currently Course Leader for the Master of Responsible Events and is actively involved in the development of the new M.Sc. Distance Learning programme and the undergraduate programme for the UK Centre for Event Management. Before moving into education, he had a successful career in hotel and consultancy management for a range of national and international companies, where he gained much of his strategic planning experience and developed his skills in training.