About the Book
This text book is designed for students, teachers and professionals of media and psychology. It covers the traditional topics of media psychology along with the developmental aspects of media influence and the psychology of the audience written within six chapters. The very first chapter introduces scope, application and opportunities of media psychology. Mass media influence on human behaviour is evaluated in the second chapter. The third chapter focuses on the various theories of media psychology, while the theoretical approaches in media research are examined in the fourth chapter. Theories, effects and consequences of media perceptions have been described in the fifth chapter and the last chapter explores the impact of Media on pro- and anti-social behaviour of the audience. This book will be extremely useful for journalists, professionals working in the field of psychology, media and broadcasting. Students of psychology, journalism and mass communications may seek these references very valuable.
About the Author
Yihunselam Asrat is an Assistant Professor in School of Pedagogical and Behavioural Sciences, in Arba Minch University, Ethiopia. He has done Ph.D in Social Psychology from Aligarh University, Aligarh. He presented many research papers in national and international seminars and conferences and published more than 20 research papers in journals of international reputes. He has linkages with Canadian and American based Professors and has taken part in an international cross cultural research program representing Ethiopia. He is also working with John Hopkins University, Centre for Communication Program (Ethiopia) on how to apply Psychological knowledge for designing effective SBCC and using research for various health related issues. He was awarded with certificate of recognition for teaching excellence by Bahir Dar University in 2012.